Can TV 2.0 Bring Consumers Back To Advertisers?
Tuesday, den 11. November 2008Multi-tasking: The practice has invaded nearly every aspect of our lives. Telephones have turned into extensions of our offices and entertainment platforms, computers find us shoes online and keep our music libraries organized, and radios, well, they’re only on if we’re driving to the grocery store. So how on earth are marketers and advertisers supposed [...]
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5 Types Of Guy From Spike
Tuesday, den 11. November 2008At Future Trends 08, Spike TV presented research that they released earlier this year. The research has obviously been created to help sell advertising but for anyone out there who is making products, services or communications for men in America, it might provide some useful data points. Luckily, you readers don’t have to make [...]
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Freelancing Tips And Slips
Tuesday, den 11. November 2008With today’s economic meltdown causing massive layoffs, the job-market is flooding with a flux of freelancers and consultants…most of which are starting off self-employed for the first time. While the prefix “free” in freelance shouldn’t always mean working for nothing, there are instances when it could be beneficial as long as your smart about it. [...]
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Ken Carbone On Analog Fuel In Digital Times
Tuesday, den 11. November 2008At the Future Trends conference in Miami this year, Ken Carbone of the Carbone Smolan Agency gave a fascinating talk about how he finds inspiration in an increasingly digital world. He showed the scrap books he uses to journal his life. As he ends each book, he actually paints them (you can see an example [...]
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Affiliate marketing in post SMX East situation
Tuesday, den 11. November 2008pA few days back I talked about affiliate marketing in the post titled #8220;a title=”Permanent Link to A few quick updates on recession marketing and affiliate marketing” href=”../../../../../a-few-quick-updates-on-recession-marketing-and-affiliate-marketing/”A few quick updates on recession marketing and affiliate marketing/a#8220;. Here is a point from that post worth thinking about:/p
p#8230;#8221;in no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources - bloggers endorsing a product, affiliates of high quality, etc. - they would be counted in link algorithms.#8221; This remark was made by Sean Suchter of Yahoo and the statement was supported by other search engine representatives at SMX East./p
pNow what does this statement mean to online business owners?/p
pstrong1./strong Affiliate links normally do not point to any static page - links often redirect to a landing page. Now if the affiliate marketer is getting your PR juice that also means that search engines are fine with redirected links or at least when they come from authority websites./p
pstrong2. /strongAffiliate links are often no-follow links. The above mentioned statement may also mean that now you can also count on no-follow links to develop the amount of your back links. In fact, do you remember that Yahoo used to show comment links in its search explorer for link command! Unless they followed the no-follow links, how did they place it in my back link list! I never found Google doing the same - did you?/p
pstrong3./strong From business point of view, we should see some major changes. Earlier, a major section of online promotional budget was spent on link building - especially for small business owners. One of the most important reasons for not investing in affiliate marketing is that a lot of webmasters thought that affiliate links will not improve their search engine ranking or PR. Now, things should change a little bit and branding exercises would gain more importance. However, I must mention here that all business models are not good for affiliate marketing model - know your status before you jump in./p
pstrong4./strong Blogs would gain more popularity - any doubt?/p
pDo you have anything to add? Please write a comment or discuss this topic at a href=”../../../../../marketplace/Forum/”NBB Forum/a./p
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André Avelãs: Junkyard Sound Sculpture
Tuesday, den 11. November 2008Amsterdam based artist André Avelãs creates interesting sound sculptures, hacked together from bits and pieces of hardware and electronics. He says he’s interested in sound “not as a carrier of content but as a malleable material which shifts and changes in relation to the methods and machines through which it is reproduced.” Today and Tomorrow [...]
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High Fashion Transparency, Tweeting & Lifestreaming
Tuesday, den 11. November 2008Fashion photographer Nick Knight is letting the world watch his creative process unfold real time with a live lifestream of his latest project. “Let There Be Light” takes place today through Wednesday and will show Knight shooting model Lily Donaldson for a February 2009 feature for V Magazine. Viewers can watch a live video feed [...]
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MIT Designing Aircraft of the Future
Tuesday, den 11. November 2008A team of engineers at the Massachusetts Institute of Technology have won a NASA contract to design the “airplane of the future”. They’ve been given $2 million, and 18 months to come up with a cleaner, quieter more efficient form of air travel that could become a reality in the year 2030. MIT faculty members, [...]
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Culture Jammers Take on the Economy
Tuesday, den 11. November 2008In the same vein as Adbusters or The Anti-advertising Agency, Billboard Liberation Front is a satirical creative agency in San Francisco offering “a broad range of black-bag operations and cultural jam services, from project management and subversion consulting to media manipulation and thought placement. ”
The faux agency recently ‘enhanced’ a Wachovia billboard on Mission St. [...]
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Financial Times Turning Into a Blog?
Tuesday, den 11. November 2008The Financial Times sent out a preview of their new site design, which will launch later this week. Curiously, the newspaper’s site has taken on the very distinct look and feel of a blog. The layout and navigation show classic blog-like elements including a vertical flow of articles, large pictures and headlines.
It’s an interesting development [...]
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