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Claudia Cukrov
Posted on: Thursday, November 20, 2008 at 11:21 am
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On the Back of Identity
November
20th
Claudia Cukrov
ShotCodes does wonders for offline advertising (and stalking) by allowing you to scan the identity of passers by. The latest venture from Netherlands-based apparel company W-41 gives users the ability to ‘carry their websites with them” using their barcoded logo apparel; each logo entirely unique to its owner. People can photograph your logo with their camera phone and use the free ShotCode mobile application to access the wearer’s Linked In, Facebook, Myspace or W-41 profile. Voyeurs can even leave you private messages. Apparel starts at USD$50 and is available from their website.
[via Wired]
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Posted on: Thursday, November 20, 2008 at 11:21 am Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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