Regenerative Shock Absorbers Turn Rough Rides into Power
Wednesday, den 11. February 2009
A group of MIT students have designed a shock absorber that transforms energy produced by bumps in the road into electricity. The idea is similar to regenerative braking, where kinetic energy from slowing down a vehicle is captured and used in the same way. A smoother ride is another benefit from this new kind of shock absorber, which can produce up to a 10 percent improvement in overall vehicle fuel efficiency.
The MIT team talks about their inspiration and process:
The project came about… Continue reading Regenerative Shock Absorbers Turn Rough Rides into Power
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Cleaning the Air With Plants Yields Dramatic Results
Wednesday, den 11. February 2009
Cleaning the air with plants is not necessarily novel news, but a TED 2009 presentation has shown just how powerful this natural method can be. Kamal Meattle explained his experiment which used 3 plants known for their air detoxing capabilities to scrub up the polluted interior air at the Paharpur Business Centre and Software Technology Incubator Park in New Delhi, India. The results were nothing short of amazing.
The New York Times explains:
At about four plants per occupant (1200 plants in all), the… Continue reading Cleaning the Air With Plants Yields Dramatic Results
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Cultural Cycles of Attention: Where In Time To Find the Next Big Thing
Wednesday, den 11. February 2009
Musician and cultural commentator Nick Currie has written a spot-on essay explaining his theory of cultural attention. Similar to the trough theory we posted about yesterday, Currie illustrates how cultural cycles of revival and neglect work, pointing out where in history to look for the next new (old) thing.
He explains a fertile, frontier area of time he calls “The Battlefront”:
The battlefront is the area right at the edge of the goldmine — the place where the acceptable and lucrative… Continue reading Cultural Cycles of Attention: Where In Time To Find the Next Big Thing
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Working With Your Competition
Wednesday, den 11. February 2009
As a follow-up to our post examining the Top Ten Big Brands in Social Media, we felt that strategist and PSFK friend Mike Arauz’s ideas on working within the online space were both thoughtful and timely. He begins by making the claim that where the internet is concerned, everything is your direct competition which reminded us of this quote from Lorne Michaels when recently asked about the competition for Saturday Night Light - his answer “Guitar Hero.”
Needless to say, the rules have changed, particularly when… Continue reading Working With Your Competition
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Consciousness Raising Through Storytelling: The Global Oneness Project
Wednesday, den 11. February 2009How are we connected? Well, there’s Facebook, LinkedIn, Twitter… you know the list. But what about something bigger, grander, that connects us on a global level? That’s the idea behind the Global Oneness Project, a special project of Kalliopeia Foundation, “a private grant making foundation committed to honoring the unity the lies at the heart of life’s rich diversity.”
More than just the warm and fuzzy, this project is an extensive online library of beautifully crafted short films and interviews about folks dedicated to social responsibility on the really big scale. The fluid and moving videos feature people such… Continue reading Consciousness Raising Through Storytelling: The Global Oneness Project
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Good Ideas Salon London Featured In Campaign Magazine
Wednesday, den 11. February 2009
We were excited to see our Good Ideas Salon London featured in the most recent issue of Campaign Magazine. The review of the event is thoughtful and comprehensive; it’s definitely worth taking a look at what they thought about the myriad good ideas that were presented at the salon and what they gained from the day of inspiration.
You can read the article online here or clicking on the above image to expand…
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Profile of Eco-Entrepreneur Mitchell Joachim: “Don’t Call it Sustainability”
Wednesday, den 11. February 2009
Asked what inspires him, Mitchell Joachim answered with things that started with G: Goethe, Gilliam, Gaudi, Gehry and his coming baby girl. But taking a look at the tall, dreadlocked architect & urban planner’s repertoire, you realize he has many other (alphabetically diverse) sources of inspiration.
With partner Maria Aiolova, Joachim founded Terreform 1, a nonprofit organization for developing “philanthropic architecture.” He sees himself largely as an architect activist: “I give a voice for people and things that can’t necessarily speak for themselves like trees and wildlife,” he… Continue reading Profile of Eco-Entrepreneur Mitchell Joachim: “Don’t Call it Sustainability”
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Pic: Hell Of A Commute? Rise Above It All
Wednesday, den 11. February 2009
German performance artist Johan Lorbeer has been “stunning” commuters at a train station in Madrid. The artist appears to be leaning against a bridge - the top of it - and floating in the air.
Via: The Sun
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Giant Portraits in Kenyan Slums
Wednesday, den 11. February 2009
Self described “undercover photographer” JR has created a giant photo exhibit in Kiberia, Kenya. The photos taken of women from the slum cover 2000 feet of roof tops, as well as being wrapped around the local train service (which completes the image twice a day). The exhibit, which also doubles as a second roof for the shacks it covers, is part of the photographers 28 Millimetres project.
[via Wooster Collective]…
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Secret Wars: Head-to-Head Art Battle Using Only Black Paint
Wednesday, den 11. February 2009
Secret Wars is a live art battle where artists go head-to-head over 90 minutes, on a huge white wall. Cheered on by hundreds of spectators, Secret Wars has evolved into a serious competition on a global scale. Last week while visiting London, PSFK had the distinct privilege of judging the semi-finals.
Frequently likened to a ‘fight club for artists,’ the rules are simple: two artists compete head-to-head using only black… Continue reading Secret Wars: Head-to-Head Art Battle Using Only Black Paint
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