MEDIA ARTS MONDAYS: Plain Speak
Wednesday, den 18. March 2009
Life today can be complicated. The accelerating pace of innovation, ideas and technology, and the pressure to keep up with it all in real time can make just getting by quite an effort. So, people don’t have the time or attention to go out of their way to understand things that are confusing. In fact, the more complicated something is, the greater the need for simpler ways of understanding it. Most people don’t want to have to master a new vocabulary or be able to speak like an expert—they just want… Continue reading MEDIA ARTS MONDAYS:
Plain Speak
Uncategorized | 0 Kommentar »
Getting on the Today Show, Thanks to Twitter
Wednesday, den 18. March 2009Last summer, the Today Show decided to change their Twitter strategy. They had been using Twitter for over a year, but were simply pushing out links to their content. But after the Olympics, they put a real person behind their account, and they started interacting with the community.
Of course, the Twitter community responded - who [...]
Uncategorized | 0 Kommentar »
Charging for Web Content? Time Inc. is Going to Try
Wednesday, den 18. March 2009
Silicon Alley Insider reports that several Time Inc. web publications including SI.com, Time.com, CNNMoney.com and EW.com are going to experiment with adding paid content to the mix. Within the next 8 months certain areas of these sites will try out different ways of charging readers to access content. Kind of a surprising move at this moment in time, considering charging for content has historically not done so well. Good luck.
[via Silicon Alley Insider]…
Uncategorized | 0 Kommentar »
Are Mainstream Newspapers Selling to the Wrong Audience?
Wednesday, den 18. March 2009
Though pundits everywhere are touting the death of the newspapers everywhere, it surprised us to learn that some are actually thriving, we just might not recognize their names. Despite often being left out of the conversation, many of the country’s ethnic publications continue to buck the industry trend. One in particular, El Diario La Prensa, is not only the nation’s oldest Spanish language publication, but also the fastest growing newspaper in America during two out of the last three years. On The Media recently sat down with executive editor… Continue reading Are Mainstream Newspapers Selling to the Wrong Audience?
Uncategorized | 0 Kommentar »
Education Hacks
Wednesday, den 18. March 2009
Union Square Ventures recently held a session on Hacking Education. The goal of the gathering was to discuss the impact of the web on education, and how to innovate current educational systems. Jeff Jarvis was there, and offers up the entire “Google U” chapter from his What Would Google Do? book, which explores education in the age of Google. For more on the Hacking Education, check out the site, or follow the conversation on Twitter.
Jarvis begins:
Who needs a university when we have Google? All… Continue reading Education Hacks
Uncategorized | 0 Kommentar »
New and Improved Crosswalks
Wednesday, den 18. March 2009
Streetsfilms point out a useful crosswalk modification they discovered along Seattle’s waterfront. The pedestrian walkway is different than most due to lines of blinking lights that border the crosswalk. They act as a signal for drivers to be aware and stop for people walking through.
Another useful design tweak is that the crosswalk signal lights are foot activated by stepping on a pad embedded with sensors rather than pressing a button. It’s a simple change from a typical crosswalk, but one that makes crossing a road safer, and… Continue reading New and Improved Crosswalks
Uncategorized | 0 Kommentar »
Forget the Death of Newspapers, Magazines are Becoming a Form of Radio
Wednesday, den 18. March 2009
Michael Surtees shares some interesting thoughts about the bizarre situation of media shape-shifting that is happening these days. He explains how after he stopped subscribing to the bulky print version of the New York Times, he discovered via micro-blogging site Twitter that the Economist magazine has a word-for-word audio recording of it’s issues available for download. After all this jumping around in different media worlds, Surtees discovers the usefulness of the audio version of the magazine, and sees a future… Continue reading Forget the Death of Newspapers, Magazines are Becoming a Form of Radio
Uncategorized | 0 Kommentar »
Finding Opportunity in Woolworths Demise
Wednesday, den 18. March 2009
When UK based Woolworths, the store that stocked and sold pretty much everything you’d never need, was hit by the recession and closed most people were a little distraught. Although the chain was famous for its variety of sweets and being frequented around holiday time for any and every type of toy, there was not enough business to keep them afloat. From this disaster and disappointment however, has come some good.
First, via the initiative of previous Dorchester branch Woolworths manager, Clare Robertson: after the closure of her branch in late… Continue reading Finding Opportunity in Woolworths Demise
Uncategorized | 0 Kommentar »
Paco Minimalist Living Cube
Wednesday, den 18. March 2009
Jo Nagasaka and Schemata Architecture Office have designed a minimalist, multi-purpose living cube called the Paco. It’s a 3mx3mx3m cube that contains just the basic amenities of a living space including a hammock, desk, sink and shower. The roof raises up to let in light and air, and there is even a tiny “guest compartment” that slides out in the bottom of… Continue reading Paco Minimalist Living Cube
Uncategorized | 0 Kommentar »
MEDIA ARTS MONDAYS: Belief-Driven Behavior
Wednesday, den 18. March 2009
In this age of ever-increasing product parity and marketing sameness, people form their opinions of a brand based on all the things it stands for—its values, its point of view, its “beliefs.” In the past, companies too often assumed that conveying these beliefs to their audience was limited to what they could put in an ad or a clever tagline—everything else was just business. But as people’s media habits become more diverse, more sophisticated and more “real time,” they expect a brand to be a lot more than just an occasional… Continue reading MEDIA ARTS MONDAYS:
Belief-Driven Behavior
Uncategorized | 0 Kommentar »
« Next