back to creating affiliate stores in the home office
Monday, den 23. March 2009It was almost impossible to get much done in the home office when my preschooler was off for a week from school last week. All women who work from home can understand what I mean.
Since I tried not to leave him alone with the TV, I took responsibility in occupying him with activities like [...]
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Stella McCartney Boot-Tights
Monday, den 23. March 2009
In this economy, some women may be looking for ways to feel more powerful when they get dressed in the morning. These boots by Stella McCartney are a sure bet…
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Feel the Movies (Like When Jackie Chan Kicks You in the Chest)
Monday, den 23. March 2009
The movies aren’t usually considered a sensory experience, despite several historical attempts at scented cinema dating back to 1916. But soon you may be able to actually feel what’s going on in the movies - perhaps a Michael Bay explosion or an Angelina Jolie drop kick…or even better, to experience a real emotional reaction based not just on what you’re seeing in a movie, but on on actual physical stimulus.
Researchers at Phillips Electronics just debuted a jacket lined with 64 vibration motors at the 2009 World Haptics Conference
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Unsending in Gmail (Finally!)
Monday, den 23. March 2009
Gmail’s new “Undo Send” feature gives clumsy/hoteheaded emailers a 5-second window to take back their misspoken words. Once enabled through Gmail Labs, the feature offers two opportunities to undo a send - either while the send request is processing, or in the 5 seconds after the email has already gone through. We’re happy to see the undo feature finally make its way into Gmail (it was the one thing this writer remembers fondly about her old AOL account), but are wondering why the short timeframe? (Gmail says they’ll be… Continue reading Unsending in Gmail (Finally!)
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Where the companies are paying you back
Monday, den 23. March 2009pDid you know that, a lot of (most of the) successful production houses run customer / consumer surveys before they finalize a script of a film! (There may be 5 to 10 story line ups to select the final version)/p
pDid you know that, much before the film is released, a survey is run among a group of people to find out the weak points or the loopholes of the film! And it is very common that they altered the whole course of the film just because the audience did not like it./p
pThink about the music industry. Before releasing the first album of a new artist, a group of people (target listeners) listen to it. And believe it or not, the fate of the singer depends on the response from that group. The survey gets more importance than the critics./p
pAnd did you know how much money Apple spent in consumer surveys just to understand the requirements of the younger generation? They have spent millions of dollars just to understand the need before they even started to develop iPod. (Just a figure: a href=”http://edgar.sec.gov/Archives/edgar/data/320193/000119312508224958/d10k.htm”Apple#8217;s 2008 ad budget was $486 million/a; page 62)/p
pThese are all big stories. If you have friends in any survey house, just talk to them for a few minutes to know which product surveys that have done in last few months. You will definitely come across some names or product range that you have never imagined could be up for survey./p
pAnd more interestingly, a href=”http://tinyurl.com/bmelz6″companies pay the respondents for participating in the survey/a. They select people from their target consumer group and pay them for taking up the survey./p
pGoogle or any other big advertising companies track your online behavior to serve you the most appropriate ads. And these survey companies ask you about yourself first to find out if you belong to their target group or not and then they pay you for the surveys./p
pMost of the survey companies have their own database of people for different product categories. And a lot of people enroll their names in those companies to get a chance to participate in the surveys and earn some extra money and sometimes an opportunity to use a brand new product at the cost of providing feedback. Some big mobile companies use their own staff to test new models./p
pThe end note is that, #8220;survey#8221; is multi-trillion dollar industry and you are a part of it./p
pBTW, how do you find out what your target audience needs?/p
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Tata Motors’ Nano, World’s Cheapest Car Debuts
Monday, den 23. March 2009
In early 2008, we wrote about the hype surrounding India’s Tata Motors and their plan to produce the newest version of the “folks’ wagon” with their pared down Nano car, a vehicle that takes the idea of affordability to new levels with its Rs 100,000 ($2000) price tag. And while the company’s concept has been beset by criticisms from the beginning, questioning its manufacturing processes as well voicing concerns over the Nano’s safety and overall environmental impact, Tata’s vision has become a reality with today’s debut.
Time explains that the Nano’s… Continue reading Tata Motors’ Nano, World’s Cheapest Car Debuts
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Notes from the Underground: The Secret Tunnels of Brooklyn
Monday, den 23. March 2009
If you ever thought you heard echoes under the high heels of women on Atlantic Avenue in Brooklyn, it’s possible you weren’t just hearing things. In 1981, Brooklyn native Bob Diamond confirmed the existence of a massive tunnel that stretches some 1,600 feet under Atlantic Ave. Recently, there has been a flurry of renewed interest in the tunnel, including a documentary currently in production about Diamond’s search. In fact, the story of Diamond’s quest nearly rivals the excitement of his discovery.
In the late 1970s, Diamond was an engineering student with a… Continue reading Notes from the Underground: The Secret Tunnels of Brooklyn
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The Death of Music Ownership and Illegal Downloading
Monday, den 23. March 2009
Two interesting data points have popped up that are pointing towards a radical change in music acquisition and listening habits.
Crunch Gear has presented the idea that actual music ownership is headed for obsolescence. They argue that with the advent of ubiquitous, always-on fast internet and robust streaming music services, the need for having local copies of songs will become a thing of the past. Why have to pay for and store gigabytes of audio files when for a low monthly fee, you could (theoretically)… Continue reading The Death of Music Ownership and Illegal Downloading
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Spike Jonze For Unkle
Monday, den 23. March 2009
Spike Jonze has directed this new skate-themed music promo for Unkle’s track ‘Heaven’.
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Good Ideas in Storytelling from Good Ideas London
Monday, den 23. March 2009
This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. As part of the day of inspirational ideas, Colin Nightingale, Creative Producer of Punchdrunk and Founder of Gideon Reeling, introduced the audience to a new form of meaningful storytelling. By creating platforms for individuals to participate in their own entertainment, his storytelling design allows users to be part of the story as spectators, performers, and directors.
Colin summarizes… Continue reading Good Ideas in Storytelling from Good Ideas London
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