The Three Kinds of Sponsored Conversations: Paid, Trade Straight
Tuesday, den 24. March 2009As more advertisers move into social media, you may have noticed that the blogosphere is all abuzz with posts about “Sponsored Conversations”. When the medium first emerged years ago, a thriving economy cropped up around paid posts, with companies angling to help match bloggers with paid writing opportunities.
But in the fall of 2007, Google came [...]
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Lol-ing All the Way to the Bank
Tuesday, den 24. March 2009
The Big Money takes an inside look at Pet Holdings Inc., a Seattle-based startup that serves as the umbrella to online phenoms such as Fail Blog, I Can Has Cheezburger and Engrish Funny. Although the company didn’t invent these online fads turned institutions, they have monetized them by building a business model based on the marketing of internet memes, either buying up preexisting real estate on the web or developing brand new sites around them. Currently, their budding empire gets nearly 5.5 million page views… Continue reading Lol-ing All the Way to the Bank
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Vintage Beer Cans
Tuesday, den 24. March 2009
Dieline points us to a photo shoot by Lance Wilson and Dan Becker of over 160 beer cans. They say that they actually have a collection of 2,000 cans but there’s no news about when they’ll release the other shots.
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Swedish Magazine is Published as a Tattoo
Tuesday, den 24. March 2009
Taking the notion of limited edition to the extreme, Swedish magazine Tare Lugnt have released their third issue as a tattoo. You can see the magazine being “published” below.
[via shu and joe & Selectism]… Continue reading Swedish Magazine is Published as a Tattoo
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MWM Graphics x PSFK Conference NYC
Tuesday, den 24. March 2009
Matt W Moore has kindly created this superb conference poster which he will be selling(?) at the PSFK Conference NYC next week after his talk there. Click the image to enlarge. Matt also judged our poster contest - the winners of which we are due to announce.
MWM Graphics
PSFK Conference New York
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3 Topics For Agencies At PSFK Conference
Tuesday, den 24. March 2009Still considering whether to buy that ticket to PSFK Conference NYC next week? If you work in an advertising or marketing agency here are three topics on the agenda that should be very inspirational for you: BUILDING HEALTHY BRANDS WITH HEART, BRAND NEW RULES & NEW IDEA AGENCIES…. Continue reading 3 Topics For Agencies At PSFK Conference
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Study Illustrates the Effectiveness of In-Game Ads
Tuesday, den 24. March 2009
Though the results are far from conclusive, a noteworthy recent study is showing just how effective in-game video advertising can be.
TechCruch explains:
Preliminary results of the study, which will conclude at the end of this month, seem to indicate online gaming audiences are more inclined to remember and positively percieve brands who experiment with pre, mid and post-roll video advertisements inside Web-based games.
…According to Vicki Cohen, Executive Vice-President at Frank Magid Associates, the preliminary results show a 5x increase in unaided brand awareness over TV advertising… Continue reading Study Illustrates the Effectiveness of In-Game Ads
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Sunseeker II: A Manned Solar Powered Aircraft
Tuesday, den 24. March 2009
Inhabitat reports that Sunseeker II, the only manned solar-powered aircraft in the world will be taking off on an epic journey over a large chunk of Europe (Italy, France, Spain, Germany, Switzerland, Austria, Hungary and Slovenia) on April 5th. The lightweight plane uses battery power during takeoff, and solar while in the air. It’s an improved, second generation version of the Sunseeker I, which in 1990, crossed the… Continue reading Sunseeker II: A Manned Solar Powered Aircraft
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Researchers Develop Synthetic Human Blood
Tuesday, den 24. March 2009
Blood shortages for transfusions may become a thing of the past if a revolutionary (and controversial) process being developed by British scientists works out.
The news was released yesterday that a team of researchers are on target to create unlimited quantities of “synthetic” human blood from embryonic stem cells. The goal is to obtain the cells from donor embryos that have the rare, but universally compatible O-negative blood type. Once the cells are brought into the laboratory they can be multiplied indefinitely. While the benefits of this plan… Continue reading Researchers Develop Synthetic Human Blood
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New Math
Tuesday, den 24. March 2009
New Math is an interesting concept from writer and artist Craig Damrauer, illustrating the meaning of words and ideas using arithmetic equations.
[via Super Colossal]…
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