Popularity of Tattoos Growing in China
Monday, den 13. April 2009
While tattoos have been around for almost 1000 years in China, it is only in the last few years that their popularity has taken really taken off. Tim Johnson covers this trend, interviewing tattoo artists who are so busy that new customers have to make an appointment a month in advance. The growing popularity of tattoos in China is juxtaposed with Americans, especially basketball stars, who get tattoos of Chinese characters.
In both cultures, there is an attraction to a foreign exotic aesthetic. One of the interviewed Chinese tattoo… Continue reading Popularity of Tattoos Growing in China
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Popularity of Tattoos Growing in China
Monday, den 13. April 2009
While tattoos have been around for almost 1000 years in China, it is only in the last few years that their popularity has taken really taken off. Tim Johnson covers this trend, interviewing tattoo artists who are so busy that new customers have to make an appointment a month in advance. The growing popularity of tattoos in China is juxtaposed with Americans, especially basketball stars, who get tattoos of Chinese characters.
In both cultures, there is an attraction to a foreign exotic aesthetic. One of the interviewed Chinese tattoo… Continue reading Popularity of Tattoos Growing in China
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NYC Boutique Partners & Spade Offering Free Tax Prep
Monday, den 13. April 2009
Wednesday April 15th is Tax Day and Noho art gallery/concept store Partners & Spade look to offer some relief to the procrastinators who have yet to fill out their 1040 forms. Owners Andy Spade and Anthony Sperduti have hired registered CPA Steve Stojowski to help people out with their taxes from noon to 8pm tomorrow for free. Stojowski who was looking for some work himself will set up an office inside the store’s front window.
[via racked]…
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Most Popular Articles on PSFK.com From the Last 7 Days
Monday, den 13. April 2009Listed are the top five articles on PSFK.com from the last seven days (Apr 6 - 12, 2009) based on Google Analytics:
Minibar: The Self-Service Nightclub - Dave Pinter
Pic: Career Evolution in Advertising - Piers Fawkes
MEDIA ARTS MONDAYS: Branded iPhone Apps - Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)
Ford Fiesta: PSFK Drives the US-Bound Affordable Premium Small Car - Dave Pinter
Boxee Finds A Way Around Hulu - Piers Fawkes…
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Importance of One to One business communication
Monday, den 13. April 2009pWhat happens in the offline marketing environment? A single advertisement or advertorial is served to everyone. And more importantly, the “everyone” includes both converted and prospective clients. However, in the online marketing environment, we have passed that period long ago. It is now about one to one communication. You have all the time in the world to identify micro groups among your target market and serve them according to their needs. Today, flexibility is the key to success./p
pNow, I am not going to discuss different ways of one to one interaction in this post. We have something more critical to deal with. I will write another post on marketing communication in the online environment later./p
pIt is very easy to say that, it is the age of one to one communication. However, just imagine a situation where you may everyday need to communicate with thousand of visitors. Is this at all possible (financially and physically) for a small business if you need to communicate to each and everyone separately?br /
No. I don’t think it is possible in the linear terms. But you can really do that and in fact you are always doing that online./p
pWhat about the content or even the design of your website? What if you change the way you perceive a webpage! Let me make it a bit clearer. What is the role of the FAQ page in your website? The FAQ page solves some of the common questions asked by the target market. Now, what if you turn every page of your website into a problem solver!/p
pAs, it is the time for one to one communication, the target market is actually standing beside you. He or she can see you and you just cannot hide yourself behind the big curtain called “brand”. You must come out and face the wall. And here comes the profile page of your blog or the about us page of your website./p
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Event: Jenny Holzer at the Whitney Museum
Monday, den 13. April 2009
PSFK’s a fan of artist Jenny Holzer, who over the years has used everything from silkscreen to twitter as her medium. In one of her most popular works, Truisms, Holzer curated a series of half statements and aphorisms which she then published on street posters, telephone booths, and even a larger than life LED billboard in Times Square. LEDs, which have evolved to become major components to Holzer’s work, have a starring place in her newest exhibit at the Whitney Museum… Continue reading Event: Jenny Holzer at the Whitney Museum
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Educating Youth to Design Solutions for Social Issues
Monday, den 13. April 2009
When it comes to utilizing design or creative thinking to shape our society, few avenues are more direct or have more potential than reaching out and fostering a commitment to social responsibility within our schools and our children. An interesting newcomer to this form of education is Design Ignites Change, an initiative created by Worldstudio Projects and Adobe’s Youth Voices, which promotes and encourages high school students to use design thinking to solve real world problems. Fostered through a mentoring program which pairs creative professionals or university organizations with area… Continue reading Educating Youth to Design Solutions for Social Issues
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Ambient Electricity Powers Fluorescent Installation
Monday, den 13. April 2009
FIELD by Richard Box is a set of 1301 fluorescent lights installed in the ground and powered by the ambient electricity from nearby power-lines.
[ via io9 ]…
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Book Review: George Parker’s The Ubiquitous Persuaders
Monday, den 13. April 2009
Prolific creative consultant and PSFK columnist George Parker isn’t afraid to bring some real talk to the table in his most recent book, The Ubiquitous Persuaders, a rousing look at the quickly evolving world of advertising - where it’s heading and how far it’s come. The book serves as a much-needed update to Vance Packard’s 1957 book The Hidden Persuaders, which attempted to expose the nefarious world of media manipulation, subliminal advertising, and other business-driven mind control closing in on us.
The Ubiquitous Persuaders offers a comprehensive study of… Continue reading Book Review: George Parker’s The Ubiquitous Persuaders
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Kentucky Paper Draws Front Page To Boost Sales
Monday, den 13. April 2009
Last Friday the Courier-Journal turned to craft to increase readership. The Kentucky paper published a front page that had been redrawn by the artist Serkan Özkaya with a team of students from the University of Louisiana.
Art on Deadline: Turkish artist transforms Courier-Journal’s front page
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