What can a good design do for you?
Monday, den 27. April 2009Ask any SEO expert and he or she will say that to get good business you need to rank high and to rank high you need good content and inbound links. There is no doubt about it. These are the basic elements for good ranking.
But what do you want? Great ranking or good business! I don’t think that I will need to explain to you why good ranking does not always mean good business.
In the process of ranking high with good content and great links, we often ignore the design aspect of a website. I am not a designer but I believe that a good design is very important to get you good business.
What can a good design do for you?
1. A good design keeps the visitors in the page: It is not good enough to have great content unless they can be properly and easily navigated. A good design highlights every important part of the content making it easy for the visitors to get whatever they were looking for. If you do not care about design, try doing business with all your great content jumbled up in a single paragraph.
2. A good design keeps the visitors in a page as long as it is necessary: You necessarily do not want a visitor to stay in a single page for forever (unless you have a gaming or p0rn site). You must make the visitor make a move to complete the business. A good design can guide the visitor to make a positive decision.
3. The design is what attracts first: whenever you land on a website, what is the first thing you notice? Believe it or not - it is the design that carries you to the headline and other part of the content. Do you really think a multicolored website with blinking buttons all over it will win you!
To be Continued:
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Japanese Juice Box Packaging Mimics the Skin of the Fruit
Monday, den 27. April 2009
CScout Japan points us to some innovative juice box designs that mimic the skin of the fruit inside, giving the consumer an instant visual cue as to the flavor of the juice. Designed by Naoto Fukasawa, the Takara Banana is the only one to go into production…
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Top 5 Articles on PSFK.com From the Last 7 Days
Monday, den 27. April 2009Below are the 5 most popular posts from the last 7 days (April 20-26, 2009) on PSFK.com (based on Google Analytics):
GEELY GE: The Ultimate Chinese-Made Luxury Car / Knock-Off - Sean Leow
Frito-Lay Introduces Compostable Chip Bags - Dan Gould
What if Technology Never Shrank? - Piers Fawkes
Andrew Keen: The Demise of Web 2.0 - Scott Lachut
Dockers: The World’s First Shakeable Ad - Anjali Ramachandran…
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Delicious Storage System Elevates the Humble Hot Dog Cart
Monday, den 27. April 2009
The mark of real design talent can often be found in individuals who can transform the common into something special. Mathieu Lehanneur saw potential in the quilted stainless steel that covers hot dog carts around New York City. He created a sleek storage system with four different sized units that are wrapped with the same steel. The… Continue reading Delicious Storage System Elevates the Humble Hot Dog Cart
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Links We Love
Monday, den 27. April 2009A round up of links we’ve tweeted recently. Continue reading Links We Love
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De La Soul Tie Up With Nike For An iTunes Special
Monday, den 27. April 2009
Record labels don’t always have a smooth relationship with music artists. If a band chooses to release their music using alternative means, one of the most common assumptions is a) that their music wasn’t good enough to get them signed by a label or b) that they were difficult for labels to get along with. For established 20-year music veterans… Continue reading De La Soul Tie Up With Nike For An iTunes Special
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Video: PSFK Conference NYC: New Idea Agencies
Monday, den 27. April 2009
At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” - companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property… Continue reading Video: PSFK Conference NYC: New Idea Agencies
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Patrick Blanc Talks About His Vertical Gardens
Monday, den 27. April 2009
In the Talking Heads song Nothing but Flowers David Byrne describes a dystopian future where plants and vegetation have overpowered all the machinations of modern society- “There was a shopping mall, Now it’s all covered with flowers”. It’s easy to be reminded of this phrase when viewing Patrick Blanc’s vertical garden installations, in which the artist turns the sides… Continue reading Patrick Blanc Talks About His Vertical Gardens
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Interview: Filmmaker Ian Connacher, “Addicted to Plastic”
Monday, den 27. April 2009
The documentary “Addicted to Plastic” is the result of three years and over 400 hours of footage that took filmmaker Ian Connacher around the globe seeking answers to the host of problems that surround one of the world’s most ubiquitous materials - plastic. The film takes a very sobering look plastic’s environmental impacts, providing glimpses of the… Continue reading Interview: Filmmaker Ian Connacher, “Addicted to Plastic”
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MEDIA ARTS MONDAYS: Rethinking “Reduce, Reuse, Recycle”
Monday, den 27. April 2009
Reduce, reuse, recycle — we’ve all heard it a million times. It was the simple mantra that marked the mainstream arrival of the environmental movement. But from this clever catchphrase has grown such a cacophony of “green noise” and green-washed marketing that people have gotten overwhelmed by the right things to do. However, since 83% of people say they would change… Continue reading MEDIA ARTS MONDAYS:
Rethinking “Reduce, Reuse, Recycle”
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